![]() Doing quality work, doing the research to be up to date in the industry, takes time it’s hard to factor in this time to my pricing while being competitive in the market and affordable for many small businesses. Still get casual work with the university.Ĭhallenges? The main one is pricing my work for small businesses. Opted for a sea change, too: I now live on Coochiemudlo Island 45 minutes from Brisbane. Having worked for more than 10 years in the web team of an inland, regional university in Australia and dealing with frustrations that come with working for a large corporate enterprise, the idea of setting up my own web design business became my goal. I have confidence with what Squarespace offers for SEO. SEO was a major challenge from the start - I’ve spent a lot of time keeping up with what’s required to get sites working, ranking well on a SERP. Since building my first Squarespace site in 2016, I’ve been impressed with the relatively streamlined approach to website design and development that Squarespace offers compared to WordPress. Dabbled in WordPress back then, still do. You get free exposure for your promotions.īuilt my first site in 2000 and steadily learned what it takes to make websites work. Your GMB followers get updates about your business. People can choose to follow you, along a similar way as people choose to follow social profiles. There’s another opportunity available for you when customers find your business on Google Maps. Having a pin to mark your location and address on a map is a user-friendly addition for anyone trying to find you. Your online presence as a business owner is most powerful when you provide helpful information to people looking for services, products or events that you offer. Your visibility on a Google Maps is helpful - in more ways than one Once you complete the steps to input your business information, a verification code is sent out to your business address this code is used to activate your profile including a pin on Google maps to indicate your physical business location. Verification is straightforward but not instant. They are considered as the building blocks for a good SEO. Backlinks are important when it comes to Search Engine Optimization (SEO). But it is advisable to create a website there. Setting up your GMB profile includes a verification process. The website built on Google My Business Page is only there for the audience if they are looking for any extra information. GMB also offers the opportunity for users to follow you, enabling greater reach for your business news and promotions. So, if promoting your business to local customers important, set up a Google My Business profile to improve your ranking on a SERP - and your click through rate via free exposure at the top of the results page. Google My Business (GMB) improves local search engine optimization. In an effort to improve these options, Google My Business helps present the ‘best’ listings of eligible businesses at the top of a search engine results page (SERP). A search engine’s job is to provide the best options to users whenever a search query is made. To edit your profile directly on Google Search and Maps: Go to your Business Profile. ![]()
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